Research Opportunity Opened To All: TV Panel Research Study

If you own a Sky, YouView, EE, or TalkTalk TV box, you're eligible to join the Measure TV Panel — an initiative developed in collaboration with some of the UK's biggest broadcasters, including the BBC and ITV. By joining, you'll help broadcasters better understand how TV advertising influences digital behaviour. This includes insights into where people shop, which brands they browse, and how quickly purchases happen after exposure to an ad. Measure Protocol enables broadcasters to identify users’ most impactful digital touch points, helping to improve services, develop more relevant advertising, and create personalised experiences for viewers. Rest assured, sensitive information — such as personal identifiers (emails, names), passwords, and images — is never collected as part of this research. Your identity remains anonymous and privacy protected, we never share your data with third parties.